Brand China in the Media

This insightful exploration reveals how Brand China in the Media addresses China's evolving identity and its representation in global contexts.

This book delves into the evolving identity of China, particularly through the lens of self-perception and its representation in mass media. Brand China in the Media explores the intricate dynamics that shape the emerging multifaceted 'China brand'. The chapters, originally published in Critical Arts, provide a comprehensive analysis of how China's identity is constructed, communicated, and perceived both domestically and internationally.

By examining the internal changes within China, the book highlights the complexities of its identity transformations. It scrutinizes how these transformations are reflected in media narratives and how they contribute to the broader understanding of China's role on the global stage. The concept of a 'contested modernity' emerges, suggesting that China's unique historical context may foster a variety of modern identities, distinct from traditional theories of modernization.

As China asserts its influence through initiatives like the Asian Infrastructure Investment Bank and the Belt and Road Initiative, managing its evolving identity becomes crucial. The book articulates how these hybrid identities interact with situational, institutional, and societal factors, ultimately shaping China's international outlook. Brand China in the Media is essential for those interested in the intersections of media, identity, and global relations, offering insights into China's past, present, and future interactions with the world.