Design-Centered Entrepreneurship
Rob Mathews author Min Basadur author Michael Goldsby author
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:6th May '22
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£155.00(9781032070162)
Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture.
Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.
This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual.
Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.
"Design-Centered Entrepreneurship 2nd Edition provides a clear and structured plan for today’s entrepreneurs. This extremely helpful guide provides an easily defined outline for design thinking course development."
- Dr Dan Leland, DBA, Associate Professor of Business, Thomas College, Waterville, Maine, USA
ISBN: 9781032070100
Dimensions: unknown
Weight: 600g
332 pages
2nd edition