The Global Foundations of Public Relations
Humanism, China and the West
Robert E Brown editor Burton St John III editor Jenny Zhengye Hou editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:31st May '23
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£135.00(9780815372486)
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.
As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally.
This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.
ISBN: 9781032054759
Dimensions: unknown
Weight: 335g
216 pages