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Social Media Risk and the Law

A Guide for Global Communicators

Mark Pearson author Susan Grantham author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:15th Sep '21

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Social Media Risk and the Law cover

Social media has many advantages for professional communication – but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media.

It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles.

Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.

‘This is a highly practical, well-written book with up-to-date law and case studies that I will recommend that my Social Media and the Law students read.’

Dr Marilyn Bromberg,Director Higher Degrees (Coursework) The University of Western Australia Law School

ISBN: 9781032017990

Dimensions: unknown

Weight: 344g

174 pages