The Strategic Communication Imperative
For Mid- and Long-Term Issues Management
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:31st Dec '21
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£35.99(9781032011394)
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals.
Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.
ISBN: 9781032011417
Dimensions: unknown
Weight: 476g
232 pages