Principles of Behavioral Economics

'Again, Sanjit Dhami has written an utterly fascinating book - this time aimed at teaching behavioral economics to undergraduates. It is the perfect book for that. But it is also the perfect book for anyone who wants to know how behavioral economics fits into standard economics, and then, further, how it fits into the social sciences as a whole. Every economist, and every social scientist, will learn a lot and find great pleasure in Principles of Behavioral Economics.' George Akerlof, Nobel Laureate in Economics 2001; University Professor, Georgetown University
'A masterful blend of theory and empirical evidence, this is an essential resource for students and researchers, and a must-read for anyone interested in the future of economic thought.' Ernst Fehr, Professor of Economics, University of Zurich
'Sanjit Dhami, author of the definitive graduate textbook on behavioral economics, has brought his wisdom, eloquence, and clarity of writing to the creation of an equally impressive volume aimed at undergraduates. In-depth and comprehensive, this book is perfect for year-long course sequences or for intelligent laypeople who want to gain a deep familiarity with the field.' George Loewenstein, Herbert A. Simon University Professor of Economics and Psychology, Carnegie Mellon University
'Because of its rapid growth and many connections to other disciplines, behavioral economics has sometimes appeared to be a rich but somewhat disparate collection of theories and models, empirical findings, and puzzles. With this landmark textbook, we finally have a comprehensive, unified, and remarkably pedagogical treatment of the entire field, seamlessly integrated with micro and game theory, experiments, and real-world applications. It will undoubtedly become the reference textbook for undergraduate courses on the subject, and the natural entry point into the field for many other readers.' Roland Bénabou, Theodore A. Wells '29 Professor of Economics and Public Affairs, Princeton University
'In Principles of Behavioral Economics: Microeconomics and Human Behavior, Sanjit Dhami offers a companion volume, accessible to undergraduates, to his landmark graduate-level survey of behavioral economics, Foundations of Behavioral Economic Analysis. Like its predecessor, the companion volume is distinguished by its detailed yet readable coverage of theory and evidence and its balanced discussion of the philosophical and methodological differences and similarities between behavioral and neoclassical approaches to microeconomics. Interested undergraduates will gain from reading this masterful book.' Vincent P. Crawford, Professor, University of California, San Diego and University of Oxford
'This is an outstanding undergraduate textbook in behavioral economics. It not only highlights key results in the field but also conveys the excitement of our ongoing quest to make economics truer. I highly recommend it to all.' Xavier Gabaix, Pershing Square Professor of Economics and Finance, Harvard University