The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline
Format:Paperback
Publisher:Cambridge University Press
Publishing:31st Dec '24
£17.00
This title is due to be published on 31st December, and will be despatched as soon as possible.
This Element of Boeing-Airbus rivalry shows strategic intent, competencies, competitive rivalry, and the shifting attention span of leaders.
This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.Organizations rise or fall based on misreading of external signals as well as internal factors – strong or weak management, leadership and governance, proactive or reactive benchmarks of innovation and performance. This Element addresses the commercial aerospace sector the case study of Boeing Corporation. Boeing and Airbus illustrate the dynamics of competitive rivalry, the shifting attention span of senior leaders. Beset by internal dysfunctions, product delays and certification challenges, Boeing has a negative net worth, and perverse executive incentives, financial engineering values, and governance dysfunctions when confronting the changes facing the main customers, the airline industry. Boeing trails its European rival in market share, R&D investments, and diverse product line based on seat size, pricing, and distance. This case study provides an opportunity to suggest new research directions on governance and managing truly complex organizations.
ISBN: 9781009394727
Dimensions: unknown
Weight: unknown
75 pages