The Cambridge Handbook of Algorithmic Price Personalization and the Law

'The Cambridge Handbook of Algorithmic Price Personalization and the Law is a timely and insightful resource that brings together leading expert perspectives on one of the most pressing regulatory challenges in the current digital marketplace – personalized pricing. This multidisciplinary guide is essential reading for understanding and addressing the complexities of algorithm-driven economic practices.' Florencia Marotta-Wurgler, Boxer Family Professor of Law, New York University School of Law
'This book is highly topical. It covers fundamental questions of price personalization as well as an in-depth analysis of EU law and other legal systems. A must-read for academics and legislators likewise.' Peter Rott, Professor of Civil Law, Commercial and Business Law, and Information Law, Carl von Ossietzky University Oldenburg