Marketing Violence

This Element analyses how a new theatrical regime propelled by market forces established an early modern affective economy of violence.

This Element describes the development of an affective economy of violence in the early modern Dutch Republic through the circulation of images. This title is also available as Open Access on Cambridge Core.This Element describes the development of an affective economy of violence in the early modern Dutch Republic through the circulation of images. The Element outlines that while violence became more controlled in the course of the 17th century, with fewer public executions for instance, the realm of cultural representation was filled with violent imagery: from prints, atlases and paintings, through theatres and public spectacles, to peep boxes. It shows how emotions were evoked, exploited, and controlled in this affective economy of violence based on desires, interests and exploitation. This title is also available as Open Access on Cambridge Core.