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Metaphor, Metonymy, the Body and the Environment

An Exploration of the Factors That Shape Emotion-Colour Associations and Their Variation across Cultures

Jeannette Littlemore author Paula Pérez Sobrino author Marianna Bolognesi author Nina Julich-Warpakowski author Chung-hong Danny Leung author

Format:Paperback

Publisher:Cambridge University Press

Published:20th Jul '23

Should be back in stock very soon

Metaphor, Metonymy, the Body and the Environment cover

This Element shows how people from different cultures explain emotion-colour associations and why such associations vary across cultures.

This Element finds strong metaphorical connections between the valence of the emotion and the lightness of the associated colours and between the intensity of an emotion and the saturation level of the associated colours. It explores the different ways in which humans express emotions through colour, and the reasons why they do so.By exploring the associations that people make between emotions and colours, looking at how they vary across languages, and exploring the explanations that people provide for the associations that they make, this Element provides insight into the ways in which humans express emotions through colour, and the reasons why they do so. Metaphoric (and metonymic) language and thought play a key role on several levels in the formation of emotion–colour associations, interacting with physical, environmental and social factors. A strong metaphorical connection between the valence of the emotion and the lightness of the colours with which it is associated, and between the intensity of an emotion and the saturation level of the colours with which it is associated is found. However, the strength of this association varies according to the linguistic background of the speaker, and the gender in which the emotion is presented.

ISBN: 9781009045582

Dimensions: 229mm x 152mm x 5mm

Weight: 175g

75 pages