Global Business: Strategy in Context

This book addresses the ‘new abnormal’ in which we now operate—one of systemic risk, where adaptive strategy and resilient operations have become mandatory. It is about understanding global contexts and trends, including protectionism; ‘slowbalisation’; threats and opportunities; the drivers and nature of globalisation; multilateral organisations; economic blocs; and political, economic, social, technological and legal differences. The author tackles how businesses devise strategies that work internationally, in different parts of the globe; planning entry strategies for new markets; and deciding on evolution, alliances and growth. The author provides a foundation to these subjects based on his teaching of undergraduate and masters degree courses at the London School of Economics and Political Science, and running executive programmes around the globe over many years. Specifically this book: • Gives a research-based grounding to international business. • Discusses the post-2020 ‘new abnormal,’ changing globalisation trends, formal institutions, and the business strategies needed to compete. • Details cultural, social and ethical issues for international businesses, and corporate policy making on sustainability and corporate social responsibility. • Introduces international trade and investment, multilateral organisations, regional integration and the global financial system. • Details how firms develop international business, arrive at entry strategies, enter alliances, and evolve on the global stage. • Gives insight through theoretical perspectives, frameworks, studies, and examples of how businesses can arrive at effective, implementable international business strategies.