Analytics in a Business Context

This insightful book guides readers in establishing a fact-based culture through analytics, covering crucial topics such as data selection and monetization.

In Analytics in a Business Context, Michael O'Neil explores the transformative power of analytics in modern business. Through insights gathered from over 30 thought leaders, the book offers a structured approach to building a robust analytics framework. The four main chapters focus on critical aspects of establishing a data-driven culture, starting with the importance of making a compelling business case for analytics. This foundational step is essential for gaining stakeholder buy-in and ensuring that analytics initiatives are aligned with organizational goals.

The second chapter delves into the significance of selecting the right data to answer pertinent business questions. O'Neil emphasizes that not all data is created equal, and understanding which data sources are most relevant can greatly enhance decision-making processes. By addressing the nuances of data selection, readers are guided on how to streamline their analytics efforts for maximum impact.

Finally, the book discusses the monetization of data and the integration of analytics within the organization. O'Neil provides practical strategies for leveraging data as a valuable asset, helping businesses to not only survive but thrive in an increasingly competitive landscape. Analytics in a Business Context serves as a comprehensive resource for professionals looking to foster a fact-based culture and drive meaningful results through data-driven insights.