Publicity
7 Steps to Publicize Just About Anything
Format:Hardback
Publisher:Glitterati Inc
Published:1st May '08
Currently unavailable, and unfortunately no date known when it will be back
Generating publicity is a journey that requires persistence as well as proper planning. This title guides readers through the sometimes mysterious and often intimidating process of generating publicity while spelling out the details needed to orchestrate a successful publicity campaign. Written for the budding publicist in any industry, for individuals who simply want to better understand how to generate press attention, and for those who retain publicist yet wonder what they actually do, this book is informative for one and for all.
“Carriere, who has spent over 20 years in the industry, is able to communicate his foundation of knowledge very clearly. The book is easy to read and I suspect would be useful to publicists of many different degrees of experience…” — Northern California Book Publicity and Marketing Association, December 2010 newsletter
“PUBLICITY: 7 Steps to Publicize Just About Anything by veteran PR specialist David Carriere, demystifies the legerdemain of mounting a successful publicity campaign for businesses of any size and any field of endeavor… Carriere’s book is exactly where you need to start.” — Rangefinder Magazine, November 2008
“The book includes all of the basics needed to mount a successful publicity campaign.” — Berkshire Business Quarterly, 2nd quarter 2008
“…all of which he reveals in this new marketing must have.” — Retail News, May/June 2008
Named CRITIC'S CHOICE: “…7 Steps to Publicize Just About Anything... outlines can’t-miss strategies for catching the eyes and ears of those all-important folks who control the media.” — East Bay Express, May 2008
“Publicist David Carriere has written a straightforward book that provides a step-by-step guide to publicity campaigns for those new to the PR business.” — www.odwyerpr.com, September 2008
ISBN: 9780979338472
Dimensions: 243mm x 189mm x 23mm
Weight: 730g
144 pages