3D Masterclass: The Swordmaster in 3ds Max and ZBrush

The main areas where we promote and publicize our titles are on our website (www.3dtotal.com), our dedicated publishing website (www.3dtotalpublishing.com) and in our digital magazines, 3DCreative and 2DArtist. We host banner adverts on all pages of our website (in a rota system) where they are seen by our 500,000 unique monthly visitors. Our magazines have 10,000 readers per issue and we run full page adverts for our products. We also regularly post free book sample giveaway articles on our website, promote reviews and advertise our new releases on various artistic forums and news websites. Further to this we have a mailing list of 10,000+ which we regularly promote the books through and we exhibit at the Siggraph exhibition every year (20,000 visitors). We also promote the books, and all related promotional activity, on our Twitter and Facebook pages. All books are available to pre-order a month before they are released, and we generally provide some kind of free gift with pre-orders. We send out a promotional postcard with all physical orders to promote books titles that are about to be released. We have also launched a website dedicated to 3DTotal Publishing, which holds full details about all of our currently published and upcoming titles, as well as information about our various global distributors: http://3dtotalpublishing.com/ If a new book is released in an existing series, we write to customers who have purchased the previous book to let them know that a new book is now available. We also try to secure an interview with the main/featured artist just before the launch, which is made available on our website, and promoted via our social media channels. We have a strong relationship with Future Publishing and Imagine Publishing, who make many of the premier CG magazines such as 3DWorld and ImagineFX, and who announce our new releases and publish reviews. We also have a number of full page adverts running in their newsstand bookazines. We aim for all the contributing artists to post the news of the book release on their websites and blogs. We are building relationships with other large web-based CG communities, such as conceptart.org, and plan to do cross promotions with them. We are starting to advertise in relevant magazines and websites to promote the release of a new book. We sponsor a few large CG based competitions each year, offering the books as prizes.

Learn how to model, sculpt, unwrap, texture, and render a low poly game character using an industry-standard workflow.3D Masterclass: The Swordmaster in 3ds Max and ZBrush presents a comprehensive, step-by-step guide to modeling, sculpting, unwrapping, texturing, and rendering a low poly game character. The professional workflow detailed in this book is typical of the games design industry, and anyone looking to produce a portfolio-worthy character will benefit from talented character artist Gavin Goulden's extensive experience. Gavin Goulden is a US-based character artist currently working for Irrational Games on BioShock Infinite. A veteran in the games industry, he's been involved with a number of high profile projects over the years, including Dead Rising 2, Dragon Age, and F.E.A.R.2.