Mobilize People for Marketing Success

Volume II: Mobilize People for Marketing Success

Gary J Stern author Rick Peterson illustrator Vincent Hyman editor

Format:Paperback

Publisher:Turner Publishing Company

Published:2nd Oct '97

Currently unavailable, our supplier has not provided us a restock date

Mobilize People for Marketing Success cover

A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.

ISBN: 9780940069107

Dimensions: 274mm x 218mm x 16mm

Weight: 667g

208 pages