Television Advertising in Canadian Elections

The Attack Mode, 1993

Stanley B Cunningham editor Walter C Soderlund editor Walter I Romanow editor Michel de Repentigny editor Kai Hildebrandt editor

Format:Paperback

Publisher:Wilfrid Laurier University Press

Published:30th Jun '99

Currently unavailable, our supplier has not provided us a restock date

Television Advertising in Canadian Elections cover

Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good?

The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols.

This book is about that growing reliance. While focusing on the use of ""attack"" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English language and French television and their impact and the ethics of political advertising.

This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study.

``[T]his volume makes an important contribution, both in terms of theory and practice, to understanding the permanent part that TV plays in modern elections.'' -- James Gillies, Literary Review of Canada

ISBN: 9780889203235

Dimensions: 229mm x 152mm x 25mm

Weight: 450g

262 pages