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Marketing and the Library

Gary Ford author

Format:Hardback

Publisher:Taylor & Francis Inc

Published:1st Jan '84

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Marketing and the Library cover

The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.

ISBN: 9780866563079

Dimensions: unknown

Weight: 317g

88 pages