Woman Life Freedom

Extensive PR campaign to mark the anniversary of Jina Mahsa Amini’s death with expected coverage in broadsheets, magazines, radio, podcasts and in events and festivals

A deeply moving testimony to resistance, this unique collection is the first to showcase art and writing from the women’s protests in Iran.Jina Mahsa Amini’s death at the hands of Iran’s Morality Police on 16 September 2022 sparked widespread protests across the country. Women took to the streets, uncovering their hair, burning headscarves and chanting ‘Woman Life Freedom’ – ‘Zan Zendegi Azadi’ in Persian and ‘Jin Jîyan Azadî’ in Kurdish – in mass demonstrations. An explosion of creative resistance followed as art and photography shared online went viral and people around the world saw what was really going on in Iran. Woman Life Freedom captures this historic moment in artwork and first-person accounts. This striking collection goes behind the scenes at forbidden fashion shows; records the sound of dissent in Iran where it is illegal for women to sing unaccompanied in public; and walks the streets of Tehran with ‘The Smarties’ – Gen Z women who colour and show their hair in defiance of the authorities, despite the potentially devastating consequences. Extolling the power of art, writing and body politics – both female and queer – this collection is a universal rallying call and a celebration of the women the regime has tried and failed to silence. This is what protest looks like.