Advertising and Anthropology
Ethnographic Practice and Cultural Perspectives
Timothy de Waal Malefyt author Robert J Morais author
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:1st Sep '12
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£135.00(9780857852014)
This insightful book explores the intersection of anthropology and advertising, offering valuable perspectives for professionals and scholars alike in the industry.
In Advertising and Anthropology, the authors delve into the intricate relationship between advertising practices and anthropological insights. This book serves as a significant contribution to understanding organizational culture and consumption habits, while also exploring the nuances of marketing strategies aimed at consumers. The chapters are enriched by the authors' extensive professional experiences in the advertising and marketing research sectors, providing a unique perspective on the industry.
The essays within Advertising and Anthropology analyze various aspects of agency life, including internal meetings, the dynamics of client relationships, and the competitive pressures that shape creative processes. Through multiple case studies, the authors shed light on the structure and function of advertising agencies, emphasizing the vital role of human interactions in the production of creative work. Additionally, the text addresses the ethical considerations that arise in marketing practices, offering valuable insights for industry practitioners.
Written for both anthropologists and students interested in the advertising realm, Advertising and Anthropology elucidates how anthropological methods can be effectively applied within business contexts. The authors provide practical advice for navigating the complexities of advertising agency work, making this book an essential resource for those looking to bridge the gap between theory and practice in the field of advertising.
With an unprecedented depth of ethnography, Malefyt and Morais' primer makes huge strides in expanding the dialogue between applied and academic anthropology. * George Marcus, Director, Center for Ethnography, University of California, Irvine *
This volume presents an insider's perspective of complementary professions that is sure to provoke a swift reaction from agencies and the academy. Advertising is a way of construing the world, and anthropology can inform and unpack that construal. Apprentices, read this book as you plan a career. Journeymen, study this book as you rethink your career. Mentors, teach this book as you guide the careers of others. * John F. Sherry, Herrick Professor & Department Chair of Marketing, University of Notre Dame *
A candid portrayal of life in the advertising world... this is a unique and courageous contribution to business anthropology by two of its most experienced practitioners. * Marietta Baba, Dean and Professor at the College of Social Science, Michigan State University *
Ethnography is Anthropology's biggest export. Malefyt and Morais take the practice of ethnography to the world of advertising, and do an ethnography of that world. The results are profoundly illuminating, and make this book essential reading for advertisers and anthropologists alike. * David Howes, Professor of Anthropology, Concordia University, Montreal *
Malefyt and Morais' book, Advertising and Anthropology, is an excellent behind-the-scenes manual for students and young professionals looking to break into the advertising business... those who aspire to break into the business would be wise to learn something about anthropology. * Dawn Lerman, Director, Centre for Positive Marketing, Fordham University, USA *
Advertising and Anthropology provides valuable insight into the ways that anthropology can effectively (if controversially) participate in the modern corporate world as well as ways that advertising/business anthropology reflects and rethinks conventional disciplinary tools and concepts. * Anthropology Review Database *
Malefyt and Morais have made a significant contribution to applied anthropology with this work. It joins works of others, like Jordan's Business Anthropology, in building the methods and reputation for anthropology in the non-academic arena. * Anthropological Notebooks *
ISBN: 9780857852021
Dimensions: unknown
Weight: 286g
200 pages