Political Marketing
Theory and Concepts
Nicholas O'Shaughnessy author Robert P Ormrod author Stephan C M Henneberg author
Format:Paperback
Publisher:Sage Publications Ltd
Published:13th May '13
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£147.00(9780857025807)
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers.
Key features of each chapter include:
- Short chapter introduction and learning summaries
- Discussion questions to share in the classroom
- Annotated suggestions for further reading
- Lists of key terms to consider
This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses.
Dr Robert P. Ormrod, University of Aarhus, Denmark
Dr Stephan C. Henneberg, University of Manchester
Professor Nicholas J. O′Shaughnessy, Queen Mary, University of London
′Ormrod, Henneberg and O′Shaughnessy have produced an excellent introductory text on political marketing. I particularly liked its focus on critical, ethical and symbolic aspects of political marketing; areas which are relatively poorly considered elsewhere in the political marketing literature′ -
Dr. Paul Baines
Professor of Political Marketing, Cranfield School of Management, UK
ISBN: 9780857025814
Dimensions: unknown
Weight: 400g
224 pages