Agro-food Marketing

Daniel Padberg editor Christopher Ritson editor Luis Albisu editor

Format:Paperback

Publisher:CABI Publishing

Published:1st Feb '97

Currently unavailable, and unfortunately no date known when it will be back

Agro-food Marketing cover

The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.

ISBN: 9780851991443

Dimensions: unknown

Weight: unknown

512 pages