My Life in Advertising and Scientific Advertising
Format:Paperback
Publisher:NTC Publishing Group,U.S.
Published:16th Jan '66
Should be back in stock very soon
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
ISBN: 9780844231013
Dimensions: 226mm x 152mm x 28mm
Weight: 458g
336 pages