My Life in Advertising and Scientific Advertising

Claude Hopkins author

Format:Paperback

Publisher:NTC Publishing Group,U.S.

Published:16th Jan '66

Should be back in stock very soon

My Life in Advertising and Scientific Advertising cover

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

ISBN: 9780844231013

Dimensions: 226mm x 152mm x 28mm

Weight: 458g

336 pages