Is Military Advertising Effective?
An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
James N Dertouzos author Steven Garber author
Format:Paperback
Publisher:RAND
Published:19th Jan '04
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This non-fiction paperback, "Is Military Advertising Effective?" from James N Dertouzos & Steven Garber, was published 19th January 2004 by RAND.
ISBN: 9780833033413
Dimensions: 229mm x 162mm x 6mm
Weight: 167g
96 pages