Multimodal Semiotics

An overview of the new developments and applications of social semiotic theory, pioneered by M.A.K Halliday.

Pioneered by M A K Halliday, social semiotic theory sees meaning as created through the interaction of texts (including writing, images, sound and space) within a given context. Divided into five sections, this title features contributors who use social semiotic theory to analyse a range of contexts, including the classroom, museum, and cinema.This volume presents an overview of new developments and applications of social semiotic theory. Pioneered by M.A.K. Halliday, social semiotic theory sees meaning as created through the interaction of texts (including writing, images, sound and space) within a given context. Divided into five sections, the contributors use social semiotic theory to analyse a range of contexts, including the classroom, the museum and cinema. The case studies show the range and scope of this method of analysis, and include: the school curriculum; literacy; print media; online resources; film; and advertisting."Multimodal Semiotics" will be of interest to academics researching social semiotic theory, systemic functional liguistics and applied linguistics.