Gendering the Recession

“The new anthology Gendering the Recession offers a look at the marked resurgence of gender roles, assumptions, and imperatives that characterized this time, with smart analyses of how gender impacted branding and marketing…. The essays are united in their well-stated indictment of journalistic rhetoric that infantilizes the underemployed, particularly those who are male. While the timespan and subject matter covered by Gendering the Recession is severe and bleak, the writing here is far from it.”
-- Joshunda Sanders * Bitch *
" . . . the book, with its feminist analyses of a recession-era media culture, will be particularly useful to students and faculty interested in the sociology of media, gender studies, women's studies, and communication . . . Highly recommended." -- S. Chaudhuri * Choice *
"On the whole, Gendering the Recession is a well-researched, well-edited and well-timed book that invites the reader to consider why women are still struggling economically compared to men....Diverse topic areas, focusing not only on different classes, but on different nations and ethnicities, give the study depth and relevance. This is particularly welcome as too often, questions of gender concern the socio-economic elite. The book is surprisingly readable and contains entertaining analyses of television shows." -- Jessica Palmarozza * Quadrapheme.com *
“If it is not yet clear what a more economically minded, ‘anti-capitalist’ approach to the feminist analysis of popular media culture might look like, Gendering the Recession is of value both for the quality of the readings it collects and for the extent to which it crystallises the challenges that persist.” -- Rebecca Bramall * Feminist Review *
“The significant contribution of this volume is that the authors are able to connect the various themes of gender and the recession across a variety of media sites. . . . It is a challenge in any edited volume to ensure that the chapters connect with each other to build and support a coherent argument, and this challenge was successfully met in this book. This volume will appeal to scholars and students alike—particularly advanced undergraduate and graduate classes across the social sciences and humanities.” -- Mary Gatta * Gender & Society *
"This book is a must-read for all who are interested in gender studies as well as for economists, sociologists, and people from social sciences who are interested in the social and political effects of the ongoing recession and the rising economic inequality in the United States and Europe. It provides an important missing link between feminist economist and sociological analyses of the gendered causes as well as the gendered impact of the financial crisis and the recession…" -- Margunn Bjornholt * Women's Studies *
“Gendering the Recession makes a clear, timely, and profound intervention into the field of feminist media studies. This collection remains useful to scholars critiquing the economic dimensions of media culture and those who utilize post-feminism and neoliberalism as frames of analysis. Negra and Tasker, with this publication, initiate an important conversation and establish a trajectory for scholarship that will continue to expand as the outcomes of 'Great Recession' continue to effect media culture.” -- Lauren Weinzimmer * Feminist Media Studies *
“Gendering the Recession fills an important niche within feminist media studies by offering a gender critique of the recession-themed media that has sprouted up in recent years. This book will be invaluable to teachers and students studying contemporary representations of gender in a post-feminist neoliberal era.” -- Natasha Patterson * Canadian Journal of Communication *