Gods in the Bazaar

“[A] world full of surprising diversity, economic ingenuity, and artistic acumen both from the author and her subject.” - Stefaan Van Ryssen, Leonardo
“[T]here is no doubt that the author has written a most interesting, illuminative and valuable book on the calendar art of India, which is bound to serve as an authoritative source of reference to scholars and lay people alike for a long time to come.” - Singaravelu Sachithanantham, Asian Anthropology
“Gods in the Bazaar is a rich and sophisticated treatment of visual culture in India. . . . Through close reading and ethnographic exploration, Jain provides a compelling account of the way in which these images permeate everyday life and animate the meaning of modernity in postcolonial India. . . . Jain makes an exemplary contribution to the scholarship on how popular art forms intertwine with quotidian practices and gain both meaning and value across communities and over time. . . . Kajri Jain’s book is replete with beautiful collection of images ranging from gods and goddesses, to divine babies, to national icons.” - Radha S. Hegde, Anthropological Quarterly
“Jain is thoroughly engaged in the literatures of South Asian art history, history, and anthropology, and she makes sustained interventions in religious studies. Her book should command the attention of scholars in all of those disciplines and would be of use in both undergraduate and graduate classes studying modern South Asia. . . . [T]he strength of Jain’s account argues forcefully that an understanding of Indian visual culture is essential to an understanding of Indian public culture as a whole.” - Karin Zitzewitz, Journal of Asian Studies
“Gods in the Bazaar is replete with glorious color illustrations, providing a feast for a reader’s eyes and much material for thought. . . . Jain is to be commended for her meticulous research and provocative insights, which mark this study of bazaar arts.” - Joanna Kirkpatrick, Visual Anthropology
“This book is groundbreaking for modern Indian visual culture.” - Ajay Sinha, Art History
“A virtuoso examination of the ‘luminous banality’ of calendar art. In mapping the moral economy of bazaar Hinduism, it provides a history of much of twentieth-century India and predicts much of what might happen in the present century.”—Christopher Pinney, author of “Photos of the Gods”: The Printed Image and Political Struggle in India
“In this groundbreaking book, Kajri Jain analyzes the ‘frames of value’ surrounding the contemporary Indian genre of mass-produced prints often known as bazaar art, ‘lurid, pungent, frequently tatty’ colored images of gods displayed on calendars. Recognizing that the value of these printed images to their viewers far exceeds their literal material value or the value that we might be tempted to assign to them in artistic terms, in a rich and vivid analysis based on firsthand research in the calendar-art industry Jain deals with their many values—social, political, religious, aesthetic, historical, affective, and libidinal. Gods in the Bazaar makes a significant theoretical contribution to globalizing our notion of aesthetic experience; in the sensuous and sacred economies of calendar art, what appears to be lurid and tatty can also be moving, precious, and exciting. Jain’s deft weaving of art history, aesthetics, anthropology, and the study of popular visual culture is a tour de force and deserves a wide readership among students of all image-making traditions around the world.”—Whitney Davis, Professor of History and Theory of Ancient and Modern Art, University of California, Berkeley
“Gods in the Bazaar is replete with glorious color illustrations, providing a feast for a reader’s eyes and much material for thought. . . . Jain is to be commended for her meticulous research and provocative insights, which mark this study of bazaar arts.” -- Joanna Kirkpatrick * Visual Anthropology *
“Gods in the Bazaar is a rich and sophisticated treatment of visual culture in India. . . . Through close reading and ethnographic exploration, Jain provides a compelling account of the way in which these images permeate everyday life and animate the meaning of modernity in postcolonial India. . . . Jain makes an exemplary contribution to the scholarship on how popular art forms intertwine with quotidian practices and gain both meaning and value across communities and over time. . . . Kajri Jain’s book is replete with beautiful collection of images ranging from gods and goddesses, to divine babies, to national icons.” -- Radha S. Hegde * Anthropological Quarterly *
“[A] world full of surprising diversity, economic ingenuity, and artistic acumen both from the author and her subject.” -- Stefaan Van Ryssen * Leonardo Reviews *
“[T]here is no doubt that the author has written a most interesting, illuminative and valuable book on the calendar art of India, which is bound to serve as an authoritative source of reference to scholars and lay people alike for a long time to come.” -- Singaravelu Sachithanantham * Asian Anthropology *
“Jain is thoroughly engaged in the literatures of South Asian art history, history, and anthropology, and she makes sustained interventions in religious studies. Her book should command the attention of scholars in all of those disciplines and would be of use in both undergraduate and graduate classes studying modern South Asia. . . . [T]he strength of Jain’s account argues forcefully that an understanding of Indian visual culture is essential to an understanding of Indian public culture as a whole.” -- Karin Zitzewitz * Journal of Asian Studies *