Sports Business Unplugged
Leadership Challenges from the World of Sports
Rick Burton author O'Reilly Norm author
Format:Paperback
Publisher:Syracuse University Press
Published:30th Jul '16
Currently unavailable, and unfortunately no date known when it will be back
For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry’s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsorship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O’Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society.
“We live at a fascinating time in sports history. At the professional level, virtually every game has become a multi-faceted event that features an assortment of fan engagement opportunities. Broadcasts provide a wider range of content and access than ever. Socialmedia reaches corners of the sports world that were unimaginable a few years ago. Analysis of the industry has grown more sophisticated than ever. Sports Business Unplugged would be a solid addition to the library of anyone eager to follow and process thewarp-speed developments of this constantly evolving universe.”—Gary Bettman, Commissioner, National Hockey League.
“Rick and Norm are among the top analysts in the sports business, and I always look forward to their column in SBJ. Thiscompilation of their work will be a handy and welcome resource for anyone looking for shrewd insights about the issues of the day in the sports world.”—Val Ackerman, Commissioner,Big East Conference.
“I look forward to the monthly columns by Rick and Norm, as they always provide thought-provoking commentary surrounding topics we all face in this business. Having a collection of their work in a single book makes this a must-have for any reader.”—John Swofford, Commissioner, ACC.
ISBN: 9780815634768
Dimensions: unknown
Weight: 426g
232 pages