The Fundamentals of Event Design

"Confused about event design? How is it different from management? Where does design fit in the planning process? Are event designers artists or engineers? This book provides a comprehensive, state-of-the-art perspective on experience design applied to events. The authors and contributors provide the concepts and tools to make the reader an effective, creative designer. Tools include storytelling, concepting, how to utilize all five senses, interactive technologies, project and team management, pitching and winning ideas, and creative marketing. Exercises built around real cases will stimulate creativity. The overall theme is about becoming a 'design thinker'. Through constant observation, collaboration, visualisation of ideas, rapid concept prototyping and testing, design thinkers will distinguish themselves and their events."
Donald Getz, Ph.D., Professor Emeritus at the University of Calgary, Canada

"The addition of this text for the teaching of events management will be invaluable. The emphasis on the successful event design process in its own right will offer students a comprehensive background to topics such as design thinking and Imagineering, storytelling, technology and event design, and event experiences. Not only does this volume offer this theoretical background, it also gives students the tools and techniques to operationalise these as part of their programmes and when they enter the work place and must deliver pitches, manage projects, and integrate good design into sustainable event management. A much-needed textbook for all event management students."
Louise Platt, Senior Lecturer in Festival and Event Management, Manchester Metropolitan University, UK