Commodity Activism

Without doubt this important collection of essays will contribute significantly to the new and growing field of 'critical consumer studies'. -- J.R. Mitrano * CHOICE *
Commodity activism has a long history but never has its significance been more complex to unravel than today, when the boundaries and direction of political action are unclear, commercial forces mobilize consumers values to secure their emotional loyalty, and individual consumers hope their choices mean that & something is being done. Roopali Mukherjee and Sarah Banet-Weiser's smart, empirically rich and globally wide-ranging new collection provides us with very welcome coordinates in this difficult terrain. -- Nick Couldry,author of Why Voice Matters: Culture and Politics After Neoliberalism
Commodity Activism is eminently useful. Mukherjee and Banet-Weisers collection is animportant intervention into what had become a tired debate about political agency and consumer culture. It is also a very timely anthology, helping us better understand the practices of a current generation ofactivists who recognize that the terrain upon which they struggle is not some idealized land of pure politics outside the influence of consumer culture, but instead, a challenging topography of brands and logos, style and story, celebrity and spectacle. * International Journal of Communication *
Commodity Activism will be out of interest to a wide range of scholars, including those focused on critical/consumer studies, American studies, media studies, and critical rhetorical studies. Any academic interested in exploring consumer politics, or contemporary trends in social activism, or in constituting social controversy, will find this text replete with starting points for future scholarship. * Journal of American Culture *