Media Economics
Understanding Markets, Industries and Concepts
Format:Paperback
Publisher:John Wiley and Sons Ltd
Published:1st May '02
Currently unavailable, and unfortunately no date known when it will be back
The economic principles of print, film, and recording media
Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.
ISBN: 9780813821245
Dimensions: unknown
Weight: 907g
240 pages
2nd edition