Moonpie
Biography of an Out-of-this-world Snack
Format:Paperback
Publisher:University Press of Florida
Published:30th Jun '07
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This title is featured on the ""Food Network"" and selected as a recommended non-fiction read by the Atlanta Constitution. In the ninety years since the Chattanooga Bakery began producing MoonPies, the snack grew from a regional treat, to a southern snack staple, to a worldwide phenomenon. With the company now making a million MoonPies a day, David Magee estimates that some three billion have been consumed since 1917. Filled with reverence - and anecdotes by aficionados from across the South - ""MoonPie"" is a whimsical story of what began as a portable food for Kentucky and Tennessee coal miners and became a favorite product of Sam Walton.
A self-described MoonPie addict, Magee shares MoonPie memories and takes readers back in time on the production line. - Charlotte Observer ""Magee has brought to life a cultural icon: the chocolate-covered marshmallow and graham cracker sandwich confection.... Essential reading."" - Library Journal ""Magee brings to the popular pies the same blend of mystique and marketing, of consumers and company, that has characterized his books about other American icons."" - Chattanooga Free Press ""As whimsical as a banana MoonPie... a very sweet tribute to a sweet treat."" - Southern Food & Beverage Museum Newsletter ""How two cookies and some marshmallow went from portable miner's snack to Southern icon is a story of perseverance, luck, economics, loyalty, and a remarkably simple business plan."" - Memphis Flyer ""A look at the business inside of a business - in a style that's a bit different."" - Oxford (Mississippi) Eagle
ISBN: 9780813031576
Dimensions: 192mm x 161mm x 12mm
Weight: 250g
200 pages