Rhetorical and Critical Approaches to Public Relations II
Elizabeth L Toth editor Damion Waymer editor Robert L Heath editor
Format:Hardback
Publisher:Taylor & Francis Inc
Published:19th Feb '09
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£68.99(9780805864243)
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
ISBN: 9780805864236
Dimensions: unknown
Weight: 657g
392 pages
2nd edition