Public Relations Metrics
Research and Evaluation
Betteke van Ruler editor Dejan Verčič editor Ana Tkalac Vercic editor
Format:Paperback
Publisher:Taylor & Francis Inc
Published:28th May '08
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£135.00(9780805862720)
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
ISBN: 9780805862737
Dimensions: unknown
Weight: 453g
348 pages