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Public Relations Metrics

Research and Evaluation

Betteke van Ruler editor Dejan Verčič editor Ana Tkalac Vercic editor

Format:Paperback

Publisher:Taylor & Francis Inc

Published:28th May '08

Currently unavailable, and unfortunately no date known when it will be back

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Public Relations Metrics cover

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

ISBN: 9780805862737

Dimensions: unknown

Weight: 453g

348 pages