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Television and Children

Program Evaluation, Comprehension, and Impact

Barrie Gunter author Brian R Clifford author Jill L McAleer author Jill L McAleer editor

Format:Paperback

Publisher:Taylor & Francis Inc

Published:1st Mar '95

Currently unavailable, and unfortunately no date known when it will be back

Television and Children cover

This book addresses the subject of children and television -- how they view it, what they think of specific programs, and how these likes and dislikes affect learning of the content presented. Broad in coverage, it looks at evaluation, comprehension, and impact in the drama, information and entertainment domains. In all cases, demographic and background experiences and knowledge are assessed for their contribution to learning, attitude/opinion change, and stability as a function of exposure to particular program content. Empirical investigations of police dramas, science programs, and quiz shows are conducted utilizing experimental methods and involving approximately 1,000 children in a series of studies.

Related to existing research literature, this work confirms the view of the child/adolescent as an active viewer who is critical, constructive, and capable of learning from the television medium -- even when the program is clearly broadcast as entertainment rather than as education or information. This volume is unique in that it addresses questions of the relation between children and diverse television content in terms of its impact on social and informational schemas.

"...recommended for undergraduate and graduate collections in media studies as an exemplar of meticulously designed, executed, and presented media research..."
CHOICE

ISBN: 9780805816839

Dimensions: unknown

Weight: 430g

264 pages