Integrated Communication
Synergy of Persuasive Voices
Esther Thorson editor Jeri Moore editor
Format:Hardback
Publisher:Taylor & Francis Inc
Published:1st Jan '96
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£47.99(9781138992535)
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
ISBN: 9780805813913
Dimensions: unknown
Weight: 771g
396 pages