Audience Responses To Media Diversification

Coping With Plenty

Lee B Becker editor Klaus Schoenbach editor

Format:Hardback

Publisher:Taylor & Francis Inc

Published:1st Apr '89

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Audience Responses To Media Diversification cover

First published in 1989. This volume holds a collection of papers to support a project looking at media content in the 1980s and the anticipation of audience behaviours. Some where presented at the conference of the World Association for Public Opinion Research in Montreux, Switzerland in 1987.

"All of the chapters offer very useful data and insights on audience uses and media penetration....a very solid and informative volume of results and insights on the topic, how audiences respond to increasing diversity in broadcast television, cable television and VCRs."
International Journal of Public Opinion Research

"...a thought-provoking contribution to a new media literature..."
Journal of Broadcasting & Electronic Media

"Becker and Schoenbach have laid an excellent foundation, which I recommend to anyone with an interest in television and horizons wider than his or her country."
Journal of Communication

ISBN: 9780805802290

Dimensions: unknown

Weight: 816g

394 pages