Imaginization

"Imaginization is typical of Gareth Morgan′s work--stimulating, thought-provoking, original, and well-written."
--Anne Golden, President, United Way of Greater Toronto

"The book is exciting. It opens up ways of developing both organization and management. It inspires ideas of excellence and achievement and gives hope for this age. You can probably open this book anywhere and find something of value."
--BUSINESS AGE 

"Morgan has written an amazing book on imaginative ways of organizing and managing organizations. . . . a book about a new management theory that can self-organize, evolve, twist, turn, and perhaps change at the speed of light. The work provides a way of helping managers understand and develop their creative potential. It offers a means of finding innovative solutions to difficult problems. Anyone interested in modern-day organizations and personal empowerment should read this book....Belongs on the bookshelf of every manager seeking creative ways to transform one′s organization and oneself."
--JOURNAL OF ACADEMIC LIBRARIANSHIP
 
"The stories provide powerful examples of how the use of metaphors can help people in an organization understand their complex feelings and how discussion of the concepts contained in metaphors can help develop a shared sense of vision for the future. . . . Imaginization is definitely worth reading. The author strikes a responsive cord in calling for new organizational approaches to deal with a dynamic future, and he establishes credibility through numerous examples that document the use of his consulting techniques. . . . One might argue that the book lacks structure and focus. This is true if one is committed to the traditional, hierarchical way of presenting ideas. Visionaries are freed from such constraints as they allow their creativity to flow--and Gareth Morgan is indeed a visionary."
--SRA JOURNAL

"Imaginization is filled with thought-provoking metaphors (e.g., holograms for organizational design, termites for strategic planning, spider plants for flexibility and decentralization), primitive, but compelling illustrations and stimulating case studies--many of which are products of Morgan′s action-learning research on imaginization. This highly readable book rests on a solid underpinning of scholarly research, creative introspection, and originality. This is anything but pop-biz, but it sure could fool you at first glance."
--STERN′S HR MANAGEMENT REVIEW 

"A valuable, interesting,...