Improving Survey Questions

Design and Evaluation

Floyd J Fowler author

Format:Paperback

Publisher:SAGE Publications Inc

Published:27th Sep '95

Currently unavailable, and unfortunately no date known when it will be back

Improving Survey Questions cover

What is a good question? Although there are several potential sources for error in survey data, the validity of surveys depends on the design of the questions asked. This book shows how to word and format a question, write questions that will evoke the kind of answers for which they were designed, and empirically evaluate survey questions. In addition, the book covers topics such as how to write good questions aimed at collecting information about objective facts and events, how to measure subjective phenomena, some alternative methods for attacking common measurement problems; shows how to evaluate the extent to which questions are consistently understood and administered, and explains how to evaluate the data resulting from a set of questions. A clearly written book, Improving Survey Questions enables researchers and practitioners to write better survey questions and helps users of survey data to evaluate their data more critically.

ISBN: 9780803945838

Dimensions: unknown

Weight: 260g

200 pages