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Magnitude Scaling

Quantitative Measurement of Opinions

Milton Lodge author

Format:Paperback

Publisher:SAGE Publications Inc

Published:24th Nov '81

Currently unavailable, and unfortunately no date known when it will be back

Magnitude Scaling cover

Describes the techniques and rationale behind magnitude scaling that can provide the researcher with greater accuracy in gauging the strength of opinions, attitudes, and social judgments by providing the respondent with continuous response measures.


ISBN: 9780803917477

Dimensions: unknown

Weight: 140g

88 pages