Heuretics

A book like Ulmer's, that aims to put theory to use to create a generative apparatus for the writer's invention, is a breath of fresh air for me. I don't know of anybody who has tried to make of post-structuralist theory a heuristic in anything like the comprehensive way that Professor Ulmer does in Heuretics. -- Eugene K. Garber, State University of New York at Albany

In Heuretics-a word defined as "the branch of logic that treats the art of discovery or invention"-Gregory Ulmer sets forth new methods appropriate for conducting cultural studies research in an age of electronic hypermedia.In Heuretics-a word defined as "the branch of logic that treats the art of discovery or invention"-Gregory Ulmer sets forth new methods appropriate for conducting cultural studies research in an age of electronic hypermedia.