Corporate Communication
Theory and Practice
Format:Paperback
Publisher:State University of New York Press
Published:28th Jul '94
Should be back in stock very soon
Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.
"This book is useful to practitioners of corporate communication because it offers relevant examples, it connects theoretical knowledge to practical applications, and demostrates the connection between corporate communication and corporate success/failure. The book is also useful to academics in the field because it suggests a list of practical, relevant issues." -- Branislav Kovacica University of Hartford
ISBN: 9780791420560
Dimensions: 229mm x 152mm x 25mm
Weight: 562g
430 pages