Yoshitoshi

• National print and online publicity campaign
• Trade and online advertising
• Targeted outreach to Japanese interest outlets, art collectors, and museums
• BLAD mailing, as well as e-galleys and other advance marketing materials
• Giveaway and social media campaign on-publication

A beautiful facsimile edition of the last masterpiece of ukiyo-e. This magnificent facsimile of One Hundred Aspects of the Moon reproduces each print at its original size, facing an explanation of the subject.Yoshitoshi (1839 - 1892) was the last virtuoso of the Japanese woodblock print, and the One Hundred Aspects of the Moon, published between 1885 and 1892, were his crowning achievement. This series - mainly illustrating stories from history and legend, unified by the motif of the moon - is charged with paradox. In order to carry forward the tradition of ukiyo-e, Yoshitoshi drew stylistic inspiration from the very forces that were rendering it obsolete - namely, Western art and mass media like photography and lithography. As if they realised they were witnessing the end of an era, the artist's public responded enthusiastically to his innovative series - many of the individual prints were sold out on the morning of their publication.
This magnificent facsimile of One Hundred Aspects of the Moon reproduces each print at its original size, facing an explanation of the subject. A thorough introductory text, augmented with many comparative illustrations, traces Yoshitoshi's career and the genesis of this series. Printed and bound to the most exacting specifications, this volume will be a must for aficionados of Japanese prints.