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Internal Marketing

Your Company's Next Stage of Growth

William Winston author Dennis J Cahill author

Format:Hardback

Publisher:Taylor & Francis Inc

Published:7th Feb '96

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Internal Marketing cover

In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore businessby marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.

ISBN: 9780789060051

Dimensions: unknown

Weight: 490g

176 pages