Customer Advisory Boards

This book offers a strategic guide on establishing customer advisory boards, enhancing business relationships and improving customer satisfaction.

In Customer Advisory Boards, Dr. Tony Carter provides a comprehensive guide for senior managers on the creation and utilization of effective customer advisory boards (CAB). This insightful book delves into the different types of customer bases that can be leveraged to form advisory boards aimed at enhancing future investments, developing new products, and improving existing offerings. By examining the dynamics of customer relationships, Carter illustrates how a well-structured CAB can significantly elevate a company's market position.

The book emphasizes the strategic importance of customer advisory boards as tools for building and maintaining customer satisfaction. Through practical advice and proven strategies, Customer Advisory Boards reveals how organizations can foster closer ties with their customers. By utilizing insights from existing, potential, or former customers, businesses can create various advisory boards tailored to specific needs, such as corporate strategy planning, product development, and product enhancement.

Carter also highlights the mutual benefits of these boards, not only for the companies but also for the board members themselves. The book outlines how advisory boards can improve communication, enable companies to view their operations from the customer's perspective, and demonstrate a commitment to valuing customer feedback. With case studies and thorough research, Customer Advisory Boards serves as an essential resource for any organization looking to enhance customer loyalty and satisfaction.