Strategic Thinking for the Next Economy
Michael Cusumano editor Costas Markides editor
Format:Paperback
Publisher:John Wiley & Sons Inc
Published:25th May '01
Currently unavailable, and unfortunately no date known when it will be back
From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest--and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A. Bartlett, Henry Mintzberg, Richard T. Pascale and C. K. Prahalad.
"...as a readable guide to the state of cutting edge thinking...this book can be recommended both for students and practitioners of business strategy." (Pathways, Oct-Dec. 2001)
"…comprehensive and authoritative." (Journal of Operational Research Society, July 2007)
ISBN: 9780787957292
Dimensions: 231mm x 152mm x 23mm
Weight: 390g
336 pages