Marketing Your Library

“valuable”—Australian Library Journal; “value”—ARBA; “invaluable...well organized...excellent”—Canadian Library Association; “Marketing Your Library provides the tools required to make your library’s message a front page story. Implementing these strategies, your news will dodge the recycle bin and make it to print!”—Flo Caddell, Arts Director, Frankfort Community Public Library, Frankfort, Indiana; “This crucial guide outlines the tools unique to libraries to market themselves and their services. Innovative and creative, these measures don’t cost a fortune and ensure that libraries can and will continue to grow, develop, and thrive.”—Mary Jo McKeon, Librarian, The Sage Colleges, Albany, New York; “Marketing Your Library is a must-have book for all types of libraries large or small, giving new ideas at little or no cost for obtaining community involvement and generating interest in your events from the press. A crucial tool for new or experienced library staff which includes step by step instructions for the newest PR person and provides fresh ideas for the library staff member who has done it all.”—Linda Burkey Wade, Digitization Unit Coordinator, Western Illinois University Library, Macomb, Illinois; “Provides insight into a variety of marketing strategies from the fundamentals of selling to strategy and partnerships.”—Heather Zabriskie, Orange County Library System, Orlando, Florida.