Football Fortunes
The Business, Organization and Strategy of the NFL
Format:Paperback
Publisher:McFarland & Co Inc
Published:22nd Mar '10
Currently unavailable, and unfortunately no date known when it will be back
Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars in revenue and explains the intricacies of the league's expansions and mergers, territories and relocations; the operation of franchises; the role of stadiums and markets; and the effect of the NFL on domestic and foreign affairs.
ISBN: 9780786446414
Dimensions: 229mm x 152mm x 13mm
Weight: 336g
252 pages