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Manipulating the Ether

The Power of Broadcast Radio in Thirties America

Robert J Brown author

Format:Paperback

Publisher:McFarland & Co Inc

Published:9th Nov '04

Currently unavailable, and unfortunately no date known when it will be back

Manipulating the Ether cover

Franklin D. Roosevelt was the first politician to recognize the power of radio. He appealed directly to the American people for support of his New Deal and for his foreign policy. Roosevelt's speeches and fireside chats were broadcast over networks only recently equipped with newsrooms. Listeners immediately learned of events they earlier would not have heard about for days. In those newsrooms, commentators began to interpret the news for average listeners, sometimes slanting it to reflect their own view.

But it fell to a young star to demonstrate the full power of the medium. On October 30, 1938, Orson Welles' War of the Worlds broadcast brought widespread panic with its fictional newscast of an alien invasion. How Roosevelt used radio, how the news was reported, and the changes Welles caused are all detailed.

“interesting and fully documented...does a splendid job of eliminating gaps in readers’ knowledge”—Choice; “a timely reminder of old-time radio’s influence on American politics and culture. Well-told and meticulously documented”—C&RL News; “an absorbing, well-documented history”—Past Times; “treasure trove of information.... There isn’t enough space in this review to properly describe the information in this book...truly remarkable”—The Illustrated Press; “a first rate, serious history...explains how radio changed listeners’ perception of the world”—Classic Images; “useful scholarly assessment”—Communication Booknotes Quarterly.

ISBN: 9780786420667

Dimensions: 229mm x 152mm x 17mm

Weight: 445g

324 pages