Branding Canada

Projecting Canada's Soft Power through Public Diplomacy

Evan H Potter author

Format:Paperback

Publisher:McGill-Queen's University Press

Published:1st Apr '09

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Branding Canada cover

Looking at Canada's public diplomacy abroad through culture, international education, and international broadcasting.

Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.

ISBN: 9780773534520

Dimensions: unknown

Weight: 570g

464 pages