CEO-Speak
The Language of Corporate Leadership
Joel Amernic author Russell Craig author
Format:Hardback
Publisher:McGill-Queen's University Press
Published:22nd Feb '06
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Deconsructing the double-speak of CEOs such as Bill Gates
Deconstructing the double-speak of CEOs from Bill Gates to Jack Welch.
"CEO-Speak provides glimpses of hidden corporate strategies. Without meaning to, and often more by omission than direct statement, the CEOs reveal a great deal about their attitudes toward their own corporations, its employees and shareholders, and the societies in which these huge conglomerates operate." Peter Desbarats, University of Western Ontario
ISBN: 9780773530379
Dimensions: unknown
Weight: 520g
256 pages